Bloggers SEO Tips

The Blogger's Guide to SEO - by Aaron & Giovanna Wall is pretty interesting - well worth a read.

Of special note, it highlights:

Wordtracker

Google Trends

Quinturq

Pligg

Power of print

B-to-b publishers push new print titles despite brutal economy :: Media Business: "Our research of the C-suite shows there’s still a high comfort level with print," this is the view of McGraw-Hillin the USA - but is true globally and is especially to influence a senior level in the telecom sector. It's why Total Telecom still publishes a print magazine...

Total Telecom

Total Telecom: "World Communication Awards 2008 Gallery"

Better late than never, but the photos from the 2008 World Communication Awards are now available on this Total Telecom microsite

Total Telecom

Total Telecom: The ranking of the top 30 stories in 2008 is reproduced in Mary Lennighan's Friday Review. Great reading if you want to ensure you are placing your advertising in context...

Will this be the last MWC?

Probably not, but would you place a bet on ITU World Geneva? Odds for cancellation, Rising?

The death of big shows? Not yet. Begining of the end - I hope so. Cost a fortune, deliver zip, work on the basis that no one dare no be there. However, now, people dare....

Scobleizer — Tech geek blogger » Blog Archive Are bloggers & social networks killing the big shows? «

Fusionbrand's Notes | Facebook

Random ramblings from Marcus Osborne at FusionBrand - some definately interesting!

Fusionbrand's Notes | Facebook: "Random jottings from ad:tech Singapore
29 June 2008 at 00:35"

Total Telecom

Every year Total Telecom publishes the Global 100 - our authoritative list of the top operators ranked by revenue and profit, as well as the biggest winners and losers.

Essential reading and an outstanding promotional opportunity. You can download The 2008 Global 100 Operators from Total Telecom


Talk to us now as you start thinking how to leverage this for 2009...

Forbes.com moves to increase personalization :: Media Business

I've always had a strong regard for Forbes, as although their site is a little cluttered looking, they have been great innovators for integrating personalisation and communities.

Now I see B2B are reporting the next step in personalisation Forbes.com moves to increase personalization :: Media Business

Thought it was interesting on my most recent visit to their site that several elements are very similar to what will be appearing on the relaunched Total Telecom - watch this space...

Worth a play with the Forbes site

Debate on: social media to t/o world!

Interesting debate questioning whether email has had its day and will be surpassed by social media, some of which I've never heard of: Yammer, SocialCast and Pownce

So, what now for the email newsletter, can we replace it with something akin to a Twitter feed, or will we go from audience 32,000 to audience 32?

What we do know is that many will fail, and Pownce won't take on all comers - it shut on 15 Dec! - although it lives on through Six Apart who own amongst others MovableType

Earth shaking discovery

Don't forget, you heard it here first...

New York consultancy Reardon Smith Whittaker have discovered that "having an understanding of their marketplace" was the most important client criteria for selecting an agency.

How hot is social media

Definate case of mixed messages for 2009, with on one hand ad agency Atmosphere BBDO flagging that 2009 is going to be the year that social media takes off - especially on mobile and amongst B2B audiences whilst on his blog Peter Kim draws attention to 14 differing views, ranging from "Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball." to "The recession will force revenue results out of social technologies."

You can read the latter here: Social Media 2009

Publish at Scribd or explore others: Management Business social media 2009

Are you LinkedIn?

Today, proberly, almost everyone is. But are you a member of the Total Telecom groups on LinkedIn?

We run two,  our main Total Telecom Professional Network that now has almost 2,000 members and our new group, Mobile Broadband which is growing fast and complements the launch of Mobile Broadband Watch.

You can apply for membership of either:

  Click here


  Click here

We vet the membership quite closely and as a result are building really good discussions and have great quality members - plus we give the heads up to group members first on key initiatives and interesting news stories.

Let us know what you think, or if you run any interesting groups, plus what other platforms do you use?

Online Communities "pure business preservation" for publishers

Yesterdays AOP conference flags how building online communities is increasingly vital to business media.

Highlights activities such as the FT's The Long Room and the strides made by Farmers Weekly Interactive - it is of course horses for courses, as would telecom professions get excited by a features such as 'What's in your shed'? Maybe we could do 'what's in your data centre'....

View the whole article at:
UK Association of Online Publishers (AOP) | News | Online Communities "pure business preservation" for publishers

Webcasts continue to be popular

Although they are now commonplace, webcasts continue to be popular with clients. All singing and dancing video is great, but to achieve client and reader objectives, simple audio and slides often does the job. Most recently Total Telecom has worked with ExtendMedia to produce a cost effective but interesting webcast on making money from Broadband Video. You can see how this shaped up, here

The counter arguement for blogs...

Social Media for the Masses » Adotas - interesting article on this advertising website that goes counter to my earlier post that corporate blogs are untrusted, arguing the importance of having a strong blog presence - above and beyond other social media activity.

Total Telecom 2009 Media Kit Now Available

New media information now available to download:

Market for telecoms equipment & A-L

Coinciding with Ben Verwaayen unveiling his strategy to turn round Alcatel-Lucent (covered on Total Telecom yesterday), A-L have also published new forecasts saying it expects the overall market for telecoms equipment to decline by between 8 per cent and 12 per cent at constant exchange rates in 2009 and expects itself to maintain a stable market share.

Whether they are right remains to be seen as is it is at odds with the Cobalt Corporate Finance's 2008 TMT Winter Survey where 91% of those surveyed said their sales figures for 2009 will be better than 2008 or flat, while 50% said they have seen no material impact from the credit crunch so far.

Mobile Broadband Watch Issue 1 out now

Total Telecom has launched the first issue of  Mobile Broadband Watch.
Download it now!

This is a new fortnightly free newsletter.

Get creative!

More and more we're seeing clients using creative executions for online advertising, most recently the peelback.

It starts innocently enough as a little foldback corner on the screen










but as you click on it, real presence is generated, appearing to drag the entire screen open










And finally landing almost interstitual like across a large chunk of the screen










We love creative clients - as long as they get the experts to build the funky ad units!

At the moment both Nokia Siemens Networks and MTS are running this type of execution on Total Telecom, so check them out.

Report: Corporate Blogs Not Trusted - ReadWriteWeb

Report: Corporate Blogs Not Trusted - ReadWriteWeb

B2B media effectiveness

PPA Business Media | News has just published results of McGraw-Hill research that showed companies who continued to advertise during the 81-82 recession rose by 256% over those who had not.