B2B buyers have very high social participation

Some very interesting research from Forrester showing just how strongly B2B buyers use social media.

69% of them said they were using this technology for business purposes and only 5% say they don't use it at all, plus 55% of these decision-makers were in social networks.

Research is based on 1200 buyers in American and European countries.

Forrester have also produced a webinar: Define Your B2B Social Media Strategy