Digital Domain - Everyone Loves Google, Until It’s Too Big - NYTimes.com

So does it matter how big Google gets? A New York Times story reports "as recently as July 2005, Google was ahead of Yahoo in market share by just six percentage points, at 36.5 percent to 30.5 percent, according to comScore, the market research company. Today, however, that advantage is much wider, at 63 percent to 21 percent."

So that's great isn't it? You master Google, you master the world, no need for SEO companies, no need to spread your search budget, no need to go else where.

But is it great? Lack of competition is unhealthy and Google isn't king everywhere (isn't that content?). I don't know if it matters, I'd like to know what you think, but where does this leave Yahoo and Live, more importantly where does it leave innovation? If Google dominate and the economy remains depressed, surely we're going to lose out on development? Already reports say Google is shelving less popular services. In the end the user is the loser, but how is it addressed. Whose to say Google should be stopped, the public is saying their great - voting with every click. Surely the solution also lies with the public - someone has got to do it better, so much better we change - look at Facebook, MySpace, Bebo, and who remembers Friends Reunited - only ITV I guess I they count their (potential) loss.