Reality Sinks In at Online Advertising Confab - Advertising Age - Digital

Reality Sinks In at Online Advertising Confab - Advertising Age - Digital: "publishers face extinction if they think advertising is going to save them"

Wow a harsh view of reality from IDG, but is it true? Surely this is just the next stage of evolution and a new form of advertising will shine through. Afterall wasn't radio going to kill print, TV radio and the internet TV? Surely as long as companies produce products and services that need to be sold to consumers (business or private) then they need to promote them in some way - or is some form of advertising Marxism going to take over whereby all buyers have perfect information and no longer need advertising to influence their choice?

Whatever the reality, the message of diversification is surely a good one.