How to: events

The secrets of Light Reading:

Multiple channels are important for attendee development, said Joseph Braue, group director and senior VP of United Business Media’s Light Reading unit. Braue said Light Reading typically conducts one or two webinars prior to a physical event in order to develop attendance. “We also focus on our core Web site and not on dedicated event sites,” Braue said. “Twitters, blogs, video and stories about the event by editors all stay on our home site.”

Braue added that Light Reading, with content aimed at the telecommunications industry, extends the value of its events by hosting a complementary virtual event three months following a physical one

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