The importance of social technology

Researchers Forrester have surveyed 1217 technology decision makers and come up with some interesting stats - based on US firms with more than 100 employees:












- of those who buy networks & telecom, only 6% are deemed 'inactives' i.e. don't use any social media, whilst most (89%) are deemed spectators - i.e. read blogs and other social media posts.

- a surprisingly high proportion either create or comment on (critics) others posts.

- 74% of those surveyed in this sector, continued to read social media sources whilst at work.

However - whilst you should ignore social media at your peril - it seems that it is trusted sources such as peers and traditional editorial driven information sources that have the greatest impact on the decision making process, with most social media falling right to the bottom.




















Good news for traditional media, but how much is this changing, and how much are the social media forms being under-estimated. Do you want to admit you made a decision based on social networking activity? It's probably not quite there - YET...