Magazines bites the dust

The normally upbeat Jeff Jarvis tries his hand as the prophet of doom. Whilst you can't argue with his logic - especially based on his experience (below) I can't help feeling he has missed the point. People like the magazine medium and as a result it will survive and companes will launch magazines. It remains a tough challenge, but get the model right and magazines work - now what shall we launch...

Jeff's experience: "The economics of magazine launches are simply terrifying. In 1990, I created and launched Entertainment Weekly at Time Inc and it burned through an astounding $200m before becoming profitable. No one is going to invest that kind of money again. If anybody would have, it was the privately owned and daring Condé Nast. Oh, well."