Steve Ballmer: Traditional media will not bounce back | Media | guardian.co.uk

Microsoft's Steve Ballmer: Traditional media will not bounce back | Media | guardian.co.uk: "'I don't think we are in a recession, I think we have reset,'"

True true true - yes there may be some pick up in some sectors, but fundamentally we're moving away from ad funded print.

This however does not mean print does not have value. There will always be people who only want to read in print, most people prefer to read print, and some things - especially the complex - are better in print.

Print will survive, the model will change.