75% of ads below the fold go unnoticed

Good case for buying the best...
How To Know Your Web Ad Is Working - Forbes.com: "'below the fold,' in industry parlance--where research has shown that 75% of ads go entirely unnoticed."

All in a flap

Probably no surprise - thousands sign up for Twitter, but huge numbers dropp off after the first month.

Clearly the focus on the inane is going to deter many users from keeping going, look at what I've just distilled after 5 random visits to our followers:
- ha! i also just saw that.
- Awake at 6:17 listening to classic blues radio
- Awww! That's TRAGIC!
- Why can't I doodle on my trackpad with a pen thing? I like drawing giants penises on Jon Stewart. Apple- Doodleytrackpad! Stat!
- Dear Target, today was my last day of dealing with you not having 50% of my shopping list items in stock. We are SO THROUGH.

Out of context you could shout, but what is the context and what does it mean for me? Zip.

Twitter is a great tool for distribution of headlines etc, but from most peoples viewpoints, what is the purpose. I don't care that you are in Frankfurt, had ravioli for dinner, or that you need a haircut.

Get real, get a business model, get a purpose for a neat service!

Tweet and run: Twitter users flee site after first month | Digital | Revolution: "Tweet and run: Twitter users flee site after first month"

Pipl - People Search

I love this - people are not really that easy to find on the web, but if you know a little you can find a lot with this!
Pipl - People Search: "Free People Search"

Financial Times readers asked for input on leader columns | Media | guardian.co.uk

I can't decide if this is really progress or a cynical ploy to encourage trumpet blowing.
Financial Times readers asked for input on leader columns | Media | guardian.co.uk: "Financial Times readers asked for input on leader columns"
http://blogs.ft.com/arena/

Slide Continues: B-to-B Ad Pages Fall 28.6 Percent in February - B2B @ FolioMag.com

ABM set out to depress us all - but I think we knew it anyway...
Slide Continues: B-to-B Ad Pages Fall 28.6 Percent in February - B2B @ FolioMag.com: "Slide Continues: B-to-B Ad Pages Fall 28.6 Percent in February"
The shame is that print seems to be being passed over in favour of more measurable mediums without any real recognition of the degree of engagement and influence that it offers.

How To Monitor Online Conversations

How To Monitor Online Conversations: "How To Monitor Online Conversations"

Interesting to see how interest in this has suddenly multiplied